When attempting to design new allCanes Original tees, hundreds of ideas cross our desks before finding the right one and going through the legwork to submit and get approval.
Back in the 80s, the Wild West of collegiate apparel, there really were no rules as long as everything was done in good taste. Since then, the Collegiate Licensing Committee (CLC) and universities need to give their stamp of approval and should a rival be used or mentioned, they need to green-light it as well.
(You can imagine how many Nole-, Gator- and Irish-related ideas we’ve had in the past, only to have each respective university tell us politely to shove it.)
The latest design we’ve worked on is “Keep Calm And Cane On”, a play on the ever popular “Keep Calm And Carry On” phrase seen everywhere these days, most-notably TheChive.com, where official “Keep Calm And Chive On” shirts can’t stay in stock for more than a day. (Chive On, Chivers and Chivettes!)
Before going to print with this new design, we’re changing the process here. In the past we’d create a shirt, throw it on shelves, or our website and there’d be tremendous supply before we knew if there was any demand.
This time around, we’re following the way of the Chive and we’re going to print off demand.
Show that there’s a market for this tee and we’ll start printing them off. We’ll start with a high-grade black tee and if that does well, we’ll release a limited edition “Keep Calm And Cane On” tee in orange.
How do you help spread the word? Start by “liking” or “retweeting” this article and head over to our official allCanes Facebook page where we’ve posted a picture that you can share in effort to build some hype.
It’s been a rough run the past few years, U Family. This shirt was created as a reminder to trust “the process” that Al Golden and his staff are instilling. Keep Calm And Cane On.
Right now it really is the only way.
(UPDATE : Pre-orders for “Keep Calm and Cane On” are going on now. Small batch has been ordered so get on it. Click here to place your order. Shirts will be in stock middle of next week before the home game against NC State.)